There have been a rise in popularity of eCommerce over the years. Online sales will increase in the future. It is essential to consider an eCommerce site for your business. This is for you to capitalize on online sales growth. You can consider hiring a web developer to help you with your business. However, the costs can interfere with your growth. You will save on time and money by choosing an eCommerce marketing platform. There are plenty of options in the market. This makes it hard to choose the right one. This guide provides you with tips to choose the best eCommerce platform for your business.
The first thing to consider is pricing and payment. It is important to know what you will pay. All platforms charge a monthly fee. The price will be determined by the platform you select. You can choose a self-hosted or hosted platform. Also, consider the processing fees that will be charged on the platform. You should not compromise the things that you need for a low price.
You need to compare the pros and cons of several platforms to come up with a budget. You need to put into consideration what the customers are paying. There are certain platforms that dont offer payment by use of third party vendors such as PayPal. This cab result in inconvenience to your clients. You should first decide on the forms of payment you need to accept and consider this when comparing different eCommerce platforms.
You need to consider the integration and plugins. These platforms have tools that you can incorporate in your business. Your business will determine the plugins that will work for you. There are popular plugins like apps that help in shipping products, email marketing tools and accounting plugins. The platform needs to also be SEO friendly. This will help your business get high rankings in search results.
Select an eCommerce platform that is mobile friendly. Customers nowadays can make purchases from a mobile device. You need an eCommerce platform that has excellent customer service. Your customers may not get access to your business if they experience software outages and server downtime.Your brand image and revenue can be affected when your server crashes.Knowing that you have a person to call to get things running will be comforting.
Have a look at every platforms customer service. They should be available 24/7. Also, security is important when selecting an eCommerce platform. A sketchy website means that no one will want to provide their credit card information. Select a platform that supports HTTPS/SSL. This will ensure a secure and safe checkout. Ensure that the platform is Payment Card Industry (PCI) compliant.